Simon Malls and Simon Premium Outlets across New England announced its Spring 2017 More Than Pink movement in support of Susan G. Komen and the fight against breast cancer. As part of its pledge to donate $1 million each year in 2017 and 2018, more than 180 participating Simon Malls, The Mills and Premium Outlets nationwide will be participating in a range of activities during the months of April and May.
“It has been wonderful to see the positive response that the More Than Pink movement has generated over the past year,” said Kristen Esposito, Simon’s Vice President of Tourism and Marketing Alliances. “Our shoppers, retailers and employees have embraced the opportunities we’ve offered to support Susan G. Komen in its tireless efforts to reduce breast cancer deaths, and we look forward to continuing that momentum this year.”
Visitors to Simon Malls and Simon Premium Outlets will notice the pink theme carried throughout the shopping centers with features such as pink-lit entrances, pink flowers on display, pink ribbon parking and more. Staff will also be donning pink accessories. Other planned activities that vary property by property include:
Discount Card Program: $10 Discount Cards will be sold at select centers providing 15% or 25% off one item at participating retailers. Participating properties include: Burlington Mall, Cape Cod Mall, Crystal Mall, Emerald Square Mall, Kittery Premium Outlets, Lee Premium Outlets, Merrimack Premium Outlets, Northshore Mall, Pheasant Lane Mall, Solomon Pond Mall, South Shore Plaza, The Mall at Fox Run, The Mall at Rockingham Park, The Mall of New Hampshire and Wrentham Village Premium Outlets. A $5 Discount Card will be available at select locations including Copley Place, Square One Mall, and The Shops at Chestnut Hill. Discount Cards can be purchased online: here or at Guest Services or the Mall Office.* All Discount Card donations go to Susan G. Komen.
As of April 2017, Simon has raised $441,667 in support of Susan G. Komen, all generated through the support and participation of shoppers, retailers and employees.
*From October 1, 2016 to September 30, 2018, Simon is proud to support Susan G. Komen® and, with the help of generous individuals like you, will guarantee a contribution of at least $1,000,000 for each year of the program in connection with its various fundraising initiatives, including its discount card program, promotion of Komen’s Race for the Cure®, and promotion of Komen’s Do-It-Yourself fundraising platform.